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bully award.png

Taste Bullying. Stop Bullying.

Problem

 1 in 4 children are victims of bullying in Singapore primary schools. 

Insight

The bullying is mostly verbal and hence the bully cannot see the pain they are causing. 

Solution

We gave children Bully candy, a bitter tasting sweet to give them a taste of bullying, literally

An illustrated packaging was designed for the candy. The outer leaf depicted a happy character but on the inside, a sad bullied situation unfolds.

Credits -

Art Direction - Kittikorn Thongchim & Natasha Benedicta

Copy - Poonam Dasilva

Strategy - Darren Teh & Zhixian

Illustrations - Ditthania Suryani

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